At the beginning of 2021, I set an audacious goal. I wanted to read one book a week for the entire year. Several factors played into this goal. a. I’d heard that the average CEO reads 50 books a year. Some faulty logic told me that by reading 50 books in a year I’d be just like a CEO. It’s like saying “all pro tennis players own a tennis racket, so if I own a tennis racket, I’ll be a pro”. Now let’s be clear, I didn’t actually think reading 50 books would make me a CEO, but I was attracted by the habits of CEOS. b. I noticed that I was reading at a pace of about one book per week, so continuing seemed doable. c. I noticed that there were a few books I repeatedly borrowed from the library because I enjoyed them so much and wanted to come back to the information they provided. But I’m so cheap that I never buy books. So I made myself a deal: if I read a book a week, I’d let myself buy 12 books. This too was a mental trick. I could have just as easily bought
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