Have you ever gotten home and then wondered why you bought something? I am sure everyone in North America has experienced a little bit of buyer’s guilt at some time. Maybe you thought you needed the item, but then realized you didn’t, or maybe you thought the product would help you in some way, but it didn’t fit into your lifestyle, or maybe you really did need and use the item, but the high cost made you regret it a little bit. Marketing is the process of convincing people that a product will enhance their life in some way. Each industry approaches this in different ways. Most industries are happy to maintain a portion of the market share, as long as they are not losing ground. In fast food, it’s so competitive that if they have even one quarter without market share growth, they consider that a loss. Honestly, though, everyone has to eat. Fast food marketing is just a matter of convincing customers to fill their need at a specific chain. It’s not like convincing them to buy so
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